These days it seems everyone and their auntie has a social media account of some kind, and why not? Social media is great for those who know many people from around the world and want to keep in contact with them as well as for those who run businesses of all kinds in order to reach more clients and customers from around the world. Businesses definitely shouldn’t underestimate the power of social media and how it can vastly affect their business success and with companies like Click.co.uk on board to help you and your business navigate the wild world of social media, you can be sure to benefit from the perks. Here are a couple reasons why your business should definitely get in on using social media.
Get To Know Your Customers (And Your Business)
Ever wonder what your customers are actually thinking? Is your business performing to the high standard you want it to be but you aren’t sure how to go about measuring this? Social media is great for this because not only can you measure customer insights into the business, but it can help you get a real idea of how people are reacting to your brand as well as allowing you the look into your customers as people. This can help your business create personal relationships with customers, which in turn drives brand loyalty.
A New Marketing Edge
Social media advertisements for businesses can help highlight your company and its products by featuring ads specifically targeted directly at groups of people. You can select your age range and country where your specific targets live and the ads will be shown to those individuals. This works great for featuring a new product or promotional sale and helps to spread the word of your brand. Ads on social media can be tailored to suit most budgets as well, making this a cost effective marketing option, especially for smaller or newer businesses.
Provide Excellent Customer Service
In the busy world today it’s a lot easier to post a message to a company or business on their social media and wait for a reply than get frustrated and spend hours on hold to talk to someone who only appears to want to wind you up and not help you. This is where social media really helps businesses shine and stand out. Many companies have employed social media managers to manage their Facebook, Twitter and Instagram pages along with replying to queries and complaints that come through these channels. Studies have shown that engagement via social media has helped companies have an annual year over year growth about five percent higher than companies who don’t use it, which can also be connected with the use of social media and excellent customer service provided through apps, chats, pages and more.
So if you and your business are looking for an easy and affordable way to get noticed and engage your clientele, consider starting up a couple of social media accounts. Even if you can’t run them yourself, they are a great job to delegate to a lower level or entry level employee to help create a great online presence for your customers for years to come.