Innovation software tools can only do so much. What they do is give you the technical applications you need to capture ideas and innovation. They give you a platform in which people can congregate virtually and share the things they think of. It gives you a modern brainstorming session in which anybody can participate. What it does not give you, however, is creativity itself. Just because you have a platform on which people can share their ideas, and because you have processes in place that mean people know they should share ideas, does not mean that those ideas will magically materialize. That requires a little bit of out of the box thinking of itself, and not in the least a little bit of psychological help.
Sex, Love, and Creativity
We are conditioning to believe that thinking about sex is something that we shouldn’t do. However, the reality is that these thoughts are not just healthy, they help us become more analytical. Meanwhile, daydreaming about love is not a waste of time either. Rather, it makes us more creative. This was uncovered in a study at the University of Amsterdam, complete by Jens Forster. What the team of scientists wanted to uncover was whether there was a difference in how creative thoughts about love and thoughts about sex would make people, comparing them side by side.
What the research uncovered was that, when people thought about love, they would be far more creative than those who thought about sex. This was found to be because those who ponder about love process information in a more holistic, global way, which releases chemicals and hormones required for creativity. But although those who thought about sex were not as creative, they did increase a different very important skill. Specifically, the fact that they processed information in a more localized area of the brain made them far more analytical.
According to the study, people who are in love automatically think more holistically. This is because love is about long term situations. Sex, on the other hand, is about near instant gratification and therefore a lot more short term. However, when the two are put together, you will end up with a real power team.
Bringing Sex and Love Together
Many people believe that sex without love is meaningless, and that true love requires a sexual expression as well. And it seems that they are right. It is all very well being creative, but if nobody is being analytical about things, you would end up with really crazy and cookie ideas. And the opposite is true as well. If people only look at short term solutions and prognosis, then nothing will ever truly change, as change requires a long term perspective.
So if you want to get the most out of your innovation software tools, you need to keep this in mind. Encourage people to daydream a little, or to think about their primal urges. Leave the choice up to them, even, since they do not need to share their thoughts. Once you bring the two together, you will be able to generate some of the best ideas.