Online reputation management is now firmly established in the world of online marketing. This is seen in the influx of reputation management companies that are there to help you ensure you are seen in a positive light. While this influx does mean that there are lots of companies to choose from, the downside is that there are so many that it may feel overwhelming. So how do you pick the right one for your needs?
Look at Their Reputation
It makes sense that any company who will handle your most precious asset – your reputation – has a positive reputation themselves. They must be easy to find, have plenty of positive reviews on independent websites, and be otherwise credible. Be careful that positive reviews have not be written or paid for by the company, but also that any negative reviews have not been written or paid for by the competition.
Look at Their Search Engine Rankings
Reputation management is very closely linked to search engine optimization (SEO). In fact, they are two peas in the same pot. SEO is about getting found online, reputation management is about getting positive things found online. Both use the same tactics and good reputation management companies are also SEO companies. Again, they must be able to apply their own strategies to themselves as well. They should have firm listings on the first page of Google for a number of keywords and keyword phrases. This shows how efficient they are at what they do. Any business that ranks on the second page of Google should be instantly dismissed.
Is it a Real Company?
This may sound strange, but you would be surprised at how many companies aren’t actually companies. What they actually are, is a website created by a clever web master who may have one company, but thousands of pages under different names. The problem with this is that they are clearly more interested in raking in the money than actually working for you. Hence, your company should have a real address, with a real telephone number, and you should be able to speak to real people.
Are They Experienced?
SEO and reputation management is not a protected profession. This means that anybody can call themselves an SEO expert, and there is nothing you can do about it. You have to interview the people, therefore, and find out what they know about blogs, press releases, articles, Google algorithms, and so on. They must be sophisticated in what they do, and not just read the tutorials that Google has made freely available on their website. They know that competition is fierce, so they should be more than willing to tell you exactly what they can do that is different from everybody else, and how that will benefit you.
With these few tips, you should be able to find a good SEO and reputation management company for your needs. Make sure you receive regular progress reports so that you can see your return on investment materializing.